This is Ismail Bentounsi's real internal console at Loudframe, shown as a portfolio demo — [SIMULATED] data throughout, not a live production feed.
NERVE
14/14 systems nominal

New Lead → Booked Client

The flagship 8-node pipeline — the actual sequence a new Loudframe inquiry moves through, end to end. Watch it run, step through it manually, or pick a different lead to see the branch logic fire.

NODE 01 [SIMULATED DATA]

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NODE 02 [SIMULATED DATA]

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NODE 03 [SIMULATED DATA]

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NODE 04 [SIMULATED DATA]

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NODE 05 [SIMULATED DATA]

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NODE 06 [SIMULATED DATA]

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NODE 07 [SIMULATED DATA]

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NODE 08 [SIMULATED DATA]

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NODE 02b [SIMULATED DATA]

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Automations

Rule-based, no autonomous reasoning — trigger in, action out. Six automations run Loudframe's day-to-day; five of them are also nodes inside the flagship pipeline.

Simple automation

New Inquiry Router

[BUILT]

Trigger: a new submission on Loudframe's contact form. Action: tags it by service category and posts it to the right column on the internal ops board. One trigger, one action, no branching.

Raw submission

"Need a new site with online booking, budget ~$10k"

[SIMULATED DATA]
Routed

Tagged: Web Redesign · posted to Ops Board → New Leads

jump to pipeline node 1 ↑
Email automation

Lead Nurture + Invoice Sequence

[BUILT]

Two named sequences: a 3-touch nurture sequence for not-ready leads, and an invoice reminder sequence for active clients.

[SIMULATED DATA]
jump to pipeline node 6 ↑
Document processing

Contract & Invoice Reader

[BUILT]

Extracts client name, deliverables, price, terms, due date, signature status from SOWs/contracts/invoices; cross-checks against the CRM record and flags mismatches.

Client name Novak & Reyes Interiors
Deliverables Redesign (6 pages) + booking
Price $9,500
Terms 50/50 split
Due date Sep 28, 2026
Signature status Signed
[SIMULATED DATA] jump to pipeline node 7 ↑
Lead qualification

Fit Score

[BUILT]

Outputs fit_score, qualification_reason, recommended_action, and missing_fields from the raw contact-form submission.

fit_score 84 / 100
qualification_reason Mid-size design studio, stated budget matches boutique-site tier, timeline flagged urgent.
recommended_action qualified → hand to sales agent
missing_fields none
[SIMULATED DATA]
jump to pipeline node 2 ↑
Customer support automation

Support Triage

Standalone — never appears in the flagship chain.
[BUILT]

Priority + queue + a suggested draft response queued for Ismail's review — triage/draft only, never auto-sent.

CRM automation & sync

Single Source of Truth

[BUILT]

Fires whenever any other automation or agent touches a contact; updates stage, dedupes, and timestamps who/what last touched the record.

Novak & Reyes Interiors

Stage: Client

Last touched by: Contract Reader automation, 2m ago

  • New Inquiry Router — created lead 9d ago
  • Fit Score automation — scored 84/100, qualified 9d ago
  • Prospect Brief Agent — attached research brief 9d ago
  • Outreach Agent — drafted + sent first-touch email 8d ago
  • Contract Reader — extracted signed SOW, no mismatch 2m ago
[SIMULATED DATA] jump to pipeline node 8 ↑

Agents

Autonomous, tool-using, reasoning-capable — these don't just fire a rule, they decide. Two reuse the flagship pipeline's own scripted run rather than a second copy of the same content.

Simple agent

Meeting Notes Agent

[BUILT]

Single tool, single job: takes a call transcript and produces a structured summary + action items list.

"Ismail: So the main ask is a redesign plus online booking... Camille: Right, and we'd want it live before our fall showroom, mid-September at the latest. Ismail: That's tight but doable if we start next week. Camille: Perfect, I'll send our brand assets over."
Business agent

Project Health Agent

[BUILT]

Scans active projects/calendar, flags at-risk ones, and drafts a client status update for approval.

Rule: Flag: no update in 5+ days, OR milestone due within 48h with open blockers.

Novak & Reyes — Website redesign Design review, in 6 days
Marsh & Co. — Brand site Launch, in 12 days
Hartley Studio — Rebrand Asset handoff, in 2 days
Multi-agent workflow

New Client Onboarding

[NOTED, Satisfied by the Pipeline view — the full 8-node chain is this workflow.]

Satisfied by the Pipeline view — the full 8-node chain is this workflow.

go to Pipeline view ↑
AI sales agent

Outreach Agent

[BUILT]

Drafts personalized first-touch outreach referencing the prospect's stated project type + research brief, proposes meeting times from real calendar availability.

Reusing Run A pipeline data (node 4 — Outreach Draft) at reading size.

Subject Your site + booking, live before fall showroom
Draft Hi Camille — saw your note about needing bookings live before the fall showroom. I looked at your current site and Instagram; a redesign with an integrated booking flow is very doable in your window. Would any of these work for a quick call: Tue 2pm, Wed 10am, or Thu 4pm?
Proposed slots Tue 2:00pm · Wed 10:00am · Thu 4:00pm
[SIMULATED DATA] jump to pipeline node 4 ↑
AI customer-service agent

Client Concierge Agent

[BUILT]

Resolves simple client questions end-to-end in conversation by querying the live project record — no human needed.

AI research agent

Prospect Brief Agent

[BUILT]

Researches a prospect's company before a sales call — what it does, industry, size signal, competitors — into a one-page brief.

Reusing Run A pipeline data (node 3 — Prospect Brief) at reading size.

novakreyes.comInstagram @novakreyesinteriorsGoogle Business Profile
Company summary Boutique interior design studio, 2 principals + 1 assistant, residential + small hospitality projects.
Industry Interior design / home services
Size signal ~3 employees, regional client base
Competitor Ashgrove Studio (similar scale, has online booking)
[SIMULATED DATA] jump to pipeline node 3 ↑
AI operations agent

Nerve Watchdog

[NOTED, Satisfied by the Watchdog view — the meta-agent overseeing every other automation and agent.]

Satisfied by the Watchdog view — the meta-agent overseeing every other automation and agent.

go to Watchdog view ↑

Watchdog

"Nerve Watchdog" — the meta-agent. Detect → decide → act: it reads every other node's status chip, not a single business function. The rows below read the same PipelineEngine state driving the Pipeline view live — run/step the pipeline there and watch it change here.

[BUILT]
Contact Form Submission — New Inquiry Router queued
Fit Score — Lead Qualification queued
Prospect Brief — AI Research Agent queued
Outreach Draft — AI Sales Agent queued
Approval Checkpoint — human-in-the-loop queued
Nurture / Outreach Send — Email Automation queued
Contract Reader — Document Processing queued
Client Record — CRM Automation & Sync queued
Client Concierge Agent last query answered 4m ago
Meeting Notes Agent idle — no transcript queued
Project Health Agent last scan 1h ago — 1 project flagged
Support Triage idle — no inbound message

Simulate a failure

[SIMULATED DATA]

Forces Node 7 (Contract Reader) into an error, then plays the Watchdog's detect → auto-retry → resolve sequence. This is a demo trigger you invoke — nothing plays unprompted.

    Platform

    Custom AI platform — Nerve itself. Not another feature: one shared data layer every automation and agent above reads from and writes to.

    One shared data layer

    [BUILT]

    This wasn't 13 disconnected tools bolted together — it's one platform, built once, and this is the same kind of platform Loudframe builds custom for clients. Hover or click any node to see what it reads or writes on the shared client record.

    Shared Client Record

    "This is what I actually watch. Every lead that comes into Loudframe, every draft before it sends, every contract that gets read — it all passes through this one screen before I do anything else."

    I built Nerve because I was running six different inboxes and tools to do what one console should do. Now I build the same kind of platform for clients who are drowning in the same way I was — one shared data layer, one visual language, one place to watch the whole business work.

    — Ismail Bentounsi, Loudframe

    Back to the Pipeline ▸